Creative Director | Brand Identity & Creative | Metrolinx | 2019 - 2025

Directed the Creative Services and Brand Identity department for one of North America's largest transit organizations. Responsible for leading a multidisciplinary team within the Marketing department at Metrolinx. Accountable for strategic planning, budget development and management, Creative direction for four brands (GO, UP Express, PRESTO, and MX) for both above-the-line and below-the-line advertising, marketing campaigns and programs both internally and externally.

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• LEAN Certified
• Co-chair of Metrolinx A.I. policy development team
• Lead for EDI team ERG
• Lead on Health, Safety and Fire management team

 

Creative Director | Behaviour. An Ideas Company | 2017 - 2019

Led integrated creative strategy across digital, experiential, and print for national brands including Molson, Canopy Growth (Tweed), Air Canada, and Telus. Championed inclusive storytelling and data-informed creative campaigns.

 

Creative Director | ICON Digital Productions | 2016 - 2017

Directed cross-channel creative execution across print, large-format, and digital campaigns. Supported top-tier clients including Holt Renfrew, GTAA, Lindt, Samsung, and MLSE.

Creative Director | Hunter Straker/Mosaic (AMG) | 2013 - 2016

Specialized in Purchase Design and CPG promotions. Developed insight-driven campaigns for Labatt, Johnson & Johnson, Starbucks, and Diageo.

 

Creative Lead | Grafton-Fraser Inc. | 2011 - 2013

Directed brand modernization and in-store experience design for over 100 retail locations. Product development. Annual forecasting and budgeting. Store layout and design. Marketing development. Media allocation and management.

 

Creative Director | Spider Marketing Solutions | 2011

Creative Director (Contract) | DRAFTFCB | 2008 - 2011

Creative Lead | Pebble Interactive Marketing | 2008 - 2011

Associate Creative Director (Contract) | DRAFTFCB | Endeavour Marketing | 2008

Associate Creative Director | Cossette Communication | 2007 - 2008

VP Creative Director | Quadrant Marketing | 2002 - 2006

Creative Director | Onyx Marketing Group | 1999 - 2002

Art Director | St. Clair Group Publications | 1994 - 2000