I am a multidisciplinary design leader with a proven track record of delivering impactful, insight-driven creative solutions for some of Canada’s most respected and recognized brands. With deep expertise across both digital and traditional channels, I bring a fully integrated approach to design — blending creativity with strategic thinking, data-driven insights, and a relentless focus on the customer experience.

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My foundation in traditional print — particularly in Consumer Packaged Goods (CPG) promotions — has evolved to encompass a wide range of platforms and media, including digital, experiential, retail, and interactive environments. As a specialist in Shopper Marketing, I have led the end-to-end development of campaigns that not only drive engagement but also influence purchasing behaviour and build brand equity at every consumer touchpoint.

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I am experienced in aligning brand identity with market strategy to create cohesive, compelling narratives that resonate with target audiences. My work is grounded in analytics and customer insights, ensuring that creative executions are not only visually impactful but also strategically effective.

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Core competencies include:

• Strategic Planning & Brand Development

• Creative Direction & Design Leadership

• Shopper Marketing & CPG Promotions

• Interactive & Multimedia Design

• Consumer-Centric Campaign Development

• Cross-Platform Activation (Digital, Print, Experiential)

• Retail Fashion & Package Design

• Photography & Visual Storytelling

• Team Mentorship & Stakeholder Collaboration

• Marketing Communications & Consulting

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I bring a passion for brand storytelling and an agile mindset that adapts to the ever-evolving needs of today’s competitive marketing and design landscape.